Some time ago, PANTONE, the world's leading color development and research authority, officially announced PANTONE's 2024 representative color of the year - PANTONE 13-1023 Peach Fuzz.
According to the official introduction, "PANTONE 13-1023 Peach Fuzz" is a velvety peach hue whose inclusive spirit enriches the heart, mind and body.
"PANTONE 13-1023 Peach Fuzz" is a soft blend of pink and orange, a warm and comforting hue that speaks to our desire to be close to the ones we love and what happens when we allow ourselves to adapt to who and what we are. What happens comes from it. The joy gained is enjoying quiet time alone.
Leatrice Eiseman, executive director of the Pantone Color Institute, said: “In looking for a hue that reflected our inherent desire for intimacy and connection, we chose a color that exudes warmth and modern elegance. It’s a color that inspires compassion. The color of the heart. The color of the heart. This hue feels like a tactile embrace, effortlessly bridging the gap between youth and eternity.”
Nowadays, with the increasing pressure of life and work, everyone's pace is getting faster and faster, and they have to tighten their nerves all the time. Soft peach colors can make people feel peaceful, soothing and supportive both visually and psychologically. our emotions.
In addition, after the epidemic era fades, relationships will also need more comfort. Soft colors can make people relax their guard and feel warm.
It is worth mentioning that the annual Pantone color is also a marketing opportunity for companies and brands. Through packaging and design updates, they can create a brand image that keeps pace with the times.
Fresh colors like soft peach are perfect for home décor, apparel, cosmetics, technology and other industries.
Here, I also found some similar information for you, for your reference only:
A review of Pantone’s popular colors over the past two years
Pantone’s Color of the Year 2023
PANTONE 18-1750 Viva Magenta
Pantone’s Color of the Year 2022
PANTONE 17-3938 Very Peri
Post time: Jan-04-2024