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5 major beauty trend keywords in 2024

Entering 2024, beauty trends are ever-changing at the beginning. If you want to plan a "makeover" in advance, come and take a look at the 5 trend keywords summarized by senior beauty editors in the industry. You can easily follow the trend of the season and stay in the best condition at all times. .

Smart skin care

Fresh, firm and radiant are your 2024 skin care goals. The rule of beauty for smart people is no longer to pile fillers on the face. Adhering to the skin care routine, using effective ingredients such as vitamin C and retinol, and improving skin texture are the secrets of beauty that contemporary people are secretly doing.

Studio shot of a fashionable woman taking a selfie against a orange background

Personalized fragrance

Fragrance is an outlet of personality, and style is increasingly privatized. The base of the fragrance starts from places, people, and nostalgic feelings, and arouses deep olfactory resonance in users through fragrance stories and emotional narratives.

Bold makeup

Dopamine tones, 80s exaggerated style, and cosmic trends are on the rise in the spring and summer 2024 shows, indicating that everyone holds the baton of individual expression. Metal, electric light, pearls, contrasting colors, and wet styling break through conventional boundaries and create dreamy makeup.

Style and confidence. Diverse group of empowered women standing together against a studio background. Self-confident female friends standing in a studio.

Spiritual care

"Wellness" has always been a highlight in the beauty industry, and self-care encourages individuals to observe and care for themselves more deeply. From sleep patches to next-generation supplements, care products combine traditional practices with the power of technology to promote physical and mental balance and release positive energy.

Multi-effect elite

The lines between skin care products and makeup are gradually blurring—from sunscreen moisturizer to tinted lip oil, a quick and efficient makeup application process has become a new part of commuting routine. Multi-functional needs lead the cycle of product iterations. Let’s see what good things are worth putting in the cosmetic bag.


Post time: Jan-16-2024