Harnessing Multiphasic Systems in Skincare

From classic lotions to emerging dual-phase essences and three-phase Sprays, these formulas not only enhance the efficacy delivery and stability of products, but also meet consumers' demands for innovative textures and visual appeal. For brands that hope to create differentiated skincare products, understanding and applying the multiphase system will be an important driving force for future growth.

1. What is the multiphase system of skin care products?

Definition: Composed of two or more immiscible phases (such as oil phase + water phase, or oil/water/powder three-phase).

Common forms:

• O/W or W/O emulsion

• Dual-phase essence (oil and water in layers, shake well before use)

• Three-phase spray (oil + water + active powder)

• Suspension gel/emulsion system

Technical core: The dispersion and stabilization of phases are achieved through emulsifiers, stabilizers and colloid systems.

2. Market drivers and Growth Trends of multiphase systems

(1) Market size and growth

The overall skincare market is steadily expanding, providing a broad demand base for multiphase products. Authoritative market data indicates that the global skincare market has been continuously growing in recent years (for instance, the global skincare market size is estimated to be in the tens of billions of US dollars in 2024 and is expected to maintain a medium-high single-digit CAGR in the coming years), which provides fertile ground for new formula forms (including multiphase systems).

(2) Consumer-driven

Modern consumers, especially millennials and Generation Z, prefer products that can solve multiple problems at the same time - such as a dual-phase essence or facial cleanser that combines oil dissolving and makeup removal with moisturizing and repairing.

Multiphase products are more likely to attract traffic and boost trial rates on shelves and social media, thereby enhancing conversion rates. Market research institutions and industry observers both point out that "texture/experience" is an important factor influencing purchasing decisions.

3. Key points of technological innovation and R&D

(1) Stability optimization - Addressing stratification and sedimentation issues

Key research and development points:

• Select appropriate density regulators (such as specific polyols, silicone oil) to maintain a stable interfacial tension difference between different phases.

• Apply high-molecular thickeners or suspending agents (such as xanthan gum, cellulose derivatives, synthetic polymers) to prevent particle sedimentation.

• The use of surfactants and co-emulsifiers to control the phase separation boundary enables the product to emulsify rapidly when shaken well.

(2) New emulsification and dispersion technologies

Innovative technology:

• Pickering emulsion: Utilizing solid particles to stabilize the oil/water interface, it reduces reliance on traditional surfactants, making it more natural and stable.

• Liquid crystal emulsification system: Simulating the structure of biological membranes, it can enhance the stability of active ingredients and endow a unique skin feel.

• Phase transition emulsification (PIT) : Emulsification is triggered by temperature or shear conditions, making the product more flexible in manufacturing and usage.

4. Application scenarios and typical product categories

• Moisturizing products: Dual-phase moisturizing essence, soothing spray.

• Anti-aging type: Dual-phase oil essence containing retinol/peptide, delaying the degradation of ingredients.

• Sun protection and whitening: A dual-phase combination of oil-soluble sunscreens and water-soluble whitening agents.

• Body care type: Oil/water dual-phase body care spray, quickly absorbed, refreshing and non-greasy.

• Makeup and skincare combination: skincare + makeup effects (such as dual-phase Makeup Remover, three-phase glow spray).

5. OEM/ODM Perspective: How Can Brands Stand Out?

• Customized solutions: Different proportions, textures and functions can be designed according to brand positioning.

• Differentiated selling point: By leveraging the visual effects and component combinations of the multi-phase system, a sense of "technology" and "luxury" is created.

• Rapid market entry: Mature ODM formula library + OEM mass production capacity, shortening the R&D cycle.

• Compliance and Safety: Ensure that stability tests (centrifugation experiments, temperature cycling tests) and safety assessments comply with regulations in Europe, America and the Asia-Pacific region.

6. Conclusion

The emergence of multiphase systems is not merely an iteration of technology, but also the result of the skincare market's continuous pursuit of innovation, efficacy and sensory experience. For B2B partners, mastering the R&D capabilities of multiphase formulas means having the key to shaping differentiated products and seizing market opportunities first. Whether it's aiming to launch star essences, functional sprays, or brand-new body care lines, the multi-phase system can offer brands a broad stage for innovation.

FAQ

Q1: Why are multiphase systems becoming increasingly popular in the skincare market?

A1: It can simultaneously carry different types of active ingredients, bringing unique visual effects and dual efficacy experiences, enhancing product differentiation and market competitiveness.

Q2: Is the formula of a multiphase system more complex?

A2: Yes, multiphase systems have higher requirements for emulsification technology, stability and packaging materials, but with the help of professional OEM/ODM partners, the R&D difficulty can be significantly reduced.

Q3: Is the multiphase system suitable for natural/organic skincare brands?

A3: It is highly suitable. By reducing the use of traditional emulsifiers, it can better conform to the trends of "simple formula" and "Clean Beauty".

Q4: Which categories of skin care products are most suitable for the multiphase system?

A4: Essence, spray, makeup remover and body care products are the most common application scenarios. In the future, it can also be extended to sunscreens and functional hair care products.